The Market Research Society of India (MRSI) is a unique, dynamic and a not for profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users spread across India.
MRSI aims to guide, encourage and uphold the highest quality standards of professionalism for all those who use, need, generate or interpret insights/data in the market research industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the market research industry in India and showcases the developments and innovations that take place.
Marketing and social research users, providers, innovators and generators are members of MRSI along with organizations which provide support services to the industry, thus, it holistically represents the interests of the industry rather than specific sections.
The MRSI is run by a Managing Committee elected by the corporate members (see rules and regulations for more details).
The Market Research Society is formed to promote, protect, improve & propagate market research in all its branches.
The main objective of MRSI is to encourage the development & regulation of the field of market research & to afford opportunities in the field of market research to secure the recognition for the art & science of market research from the public, advertisers, advertising agencies, publishers & the Government.
The rules and regulations regarding society membership, how the society is governed and powers of the managing committee and office bearers was amended and approved in the AGM held on 14th June 2013
MRSI regularly organises conferences and seminars to boost innovation in the industry and showcase path breaking work being done to the larger marketing fraternity.