Preriit Souda began his career with a brief stint in academic research in Texas, USA, followed by a tenure at a startup in Mumbai, India. Subsequently, he worked with TNS India for 2 years, where he handled clients in India, Middle East & Asia Pacific. In his most recent at Kantar (Part of the WPP Group in UK), he worked with clients across Europe, China, Middle-East among other locations for a period of 5.5 years. For last six years, he has been the Director for PSA Consultants where he works with clients in the US, UK, EU, India on strategically vital projects concerning data & insights.
Preriit Souda has won several awards including: ESOMAR Best Paper (Global) 2017, ARF (Advertising Research Foundation) Rising Star Gold 2014, ESOMAR Young Researcher of the Year (Global) 2011, MRS (Market Research Society UK) Grand Prix 2016 (Project), MRS New Insights Methodology 2016 (Project), MRS Best Research using Social Media 2016 & 2017 (Project),MRS (India) Best Analytics pape2012, Movers and Shakers for Thought leadership 2018, GRIT 2019 Honoree, WPP Atticus 2015, 2016, IEEE US New Faces of Engineering 2012, Grit Future list 2019, etc.
For last six years, we have worked with several small, medium enterprises, big corporations, NGOs and governments, in UK, USA, France, Italy, India, China, Singapore, UAE, Australia amongst others. We have helped our clients expand into new territories which led to 16% increase in overall revenue to helping them understand the market which became one of the drivers in increasing their total market valuation by approx. US$ 8 Billion. We have helped our clients understand algorithmic workings which helped them become no.1 sellers in their category.
Preriit also teaches/mentors data science at various universities and has taught strategic data science at companies like Bloomberg, Booz Allen, Sage, Roland Berger, or US governmental employees employed with the US Navy, Air Force, FBI, etc.