Today technology is helping us collect all types of data. Given the volume and velocity of this data and the capabilities developed to collect, process and present it, the traditional market research methods are undergoing a change.
This topic covers innovative research methods that companies are testing and what challenges come with it. In this session we will explore examples of text analytics, image recognition (IR) and exploration of virtual reality (VR) to deliver better value and impact to the business. Anuj emphasizes that it’s ever so important for researchers to keep learning and he closes by talking of key skills that every researcher should build to stay relevant.
