Emerging trends in the Indian media landscape

Aaditya Pathak

Chief Of PartnershipsBARC India

Aaditya Pathak brings over 20 years of Television Broadcast Experience, having worked extensively & held leadership positions across multiple genres, viz., Hindi GEC, Movies, Sport, Niche & Infotainment. In the past, Aaditya has been associated with leading Media Networks in India, like Zee Network, Discovery Networks Asia Pacific, ESPN Star Sports, with Sony Pictures Networks being the most recent one.

Puneet Avasthi

Director, Specialist Businesses, Insights, South AsiKantar

Puneet heads Kantar India’s  Specialist Business - this spans Syndicated Services, Digital Measurement, Life Sciences, B2B and Technology. Additionally, he is working towards building an eco-system of data alliance partners that help address client requirements through passive data. He also mentors Kantar’s Insights Businesses in Bangladesh and Sri Lanka.

Over the last 25 years odd years, Puneet has worked with organisations such as Kantar and Pepsico in India and the Middle East. Some highlights of his career include setting up the  Retail practice within Kantar in India , anchoring a strong relationship with Pepsi India as the account lead including setting up a continuous Retail Audit for Pepsi Beverages India and helping setup the Household Purchase Panel in Saudi Arabia. He has worked extensively on FMCG, Media, Retail, Telecom, Technology and B2B Marketing categories

Rajesh Chakrabarti

Head of Custom Research and Media AnalyticsNielsen India

Rajesh Chakrabarti started his career at Buena Vista Television India, where he led all Internet Initiatives of the group and was also part of the team that launched FTV in India and the 1st Fbar in India.

Post a 4 year stint with BVTI, RC (as he is better known as) moved to the Radio Division of News Corp in India known as Radio City. Rajesh and him team quadrupled revenue for the station in a short time and was also responsible for content driven revenue at the FM station.

UTV (now Disney India) was his next destination where he headed the revenue stream, merchandising and licensing for Hungama TV. Rajesh was responsible for getting shinshan to India which elevated Hungama to the No. 1 kids channel status in just 9 months. Getting to no. 1 position elicited Disney’s interest in a buy out and the rest is history. 

In 2006 RC moved to DCB BANK as Head of Marketing and Product Research and was instrumental in rebranding the bank. RC played a stellar role in DCB’s IPO which was a resounding success. He launched a fair number of asset based products (in a predominantly Liability led bank and was part of the core team to create a profitable bank after years of losses. 

In 2008 RC was picked up by Reliance Capital. He started off as Head marketing and in his 7 year stint RC was handling multiple portfolios as CMO, Chief Innovation officer, Business Head Gold loans and Agricultural Loans as well as heading the Economic Intelligence unit.

With a Masters in economics RC led the economic intelligence wing at RCAP and guided the organizations strategy process and SME cluster creation. 

In 2018, RC joined Nielsen as head of Consumer Insights for the EV part of the business. He led Auto, BFSI, Telecom, PEIT and Media (CI). AT Nielsen RC was responsible for growing the overall business as well as making it a profitable one. He also introduced multiple new brands into the Nielsen fold.

In May 2021, RC joined Nielsen Media as head of Customized Research (Qual and Quant) and Media Analytics. He is also leading Nielsen’s industry engagement with MRSI and IAS. RC is also the CBP for BARC. 

Tejas Naik

Strategy Group & Business DevelopmentTAM Media Research Pvt Ltd

12 Years of experience on Data Analytics, Client Servicing and New Business Development.

Have worked with clients across multiple domains like TV Broadcasters, Radio Stations, Publication Houses, Advertisers, Web Publishers etc