Ever changing media landscape

Dr Derrick Gray

Chief of Measurement Science & Business AnalyticsBARC India

Derrick Gray brings over 20 years of global experience in the Marketing Research and Intelligence domain, with the majority being in audience measurement for Television, Radio and Digital. He brings a wealth of experience in understanding and measuring media consumption behaviour across various media and platforms. He has an extensive interest, and has conducted a large degree of academic research, on the topic of Advanced Advertising in Television as well as Digital Innovation within Audience Information Systems.

Rashmi Nair

Vice President & Head : Syndicated ServicesKantar

Rashmi has over 14 years’ experience in understanding consumers and consumer behavior across 

Rashmi brings a unique perspective on converting insights into action -having been both a creator and user of insights. She has worked extensively across CPG, Media, Digital and  across various types of research methodologies. 

In her role as the Head of Syndicated Services at Kantar, she leads syndicated solutions around consumer profiling and digital estimations such as TGI , NICS ,E-Commerce Panel, MAM etc.

In the OTT space, she leads the OTT panel offering both estimation and content diagnostics. 

Vishal Kamath

Director & Head - Digital MeasurementNielsen Media

Vishal is a Director at Nielsen, with over 15 years of growth strategy and business development experience. He leads partnership deals and go-to-market for Nielsen’s flagship Reach & Resonance measurement solutions in the digital Advertising, Content and Analytics space. 

Based on Nielsen’s principle of offering #OneMediaTruth, he steers efforts in providing Advertisers, Agencies and Publishers with a true view of Audience in the market. He is also one of the core members of the Nielsen team which is working towards driving localization of Nielsen solutions and offering Cross media measurement.

Nitin Kamat

Chief Marketing OfficerTAM India

Nitin brings over 15 years of experience in the Media Research Industry. He has vast experience in areas of Finance, Administration, Compliance, People Management, and Organization Skills. His financial acumen and strong client relationship have helped TAM in gaining and retaining clients for more than a decade.

Nitin started his career in the Pharmaceutical sector. At TAM, Nitin heads the Client Servicing & Marketing Team. He is responsible for brand & marketing communications, product innovation, client acquisition. All through his journey at TAM, Nitin has witnessed a paradigm shift in the way media was consumed by both the consumers as well as advertisers. Interspersed with periodic disruption, Nitin has seen the co-existence of old and new media used by brands to deliver campaigns that resonate well with their audiences.