Identify consumers’ needs and satisfy them more effectively than competitors. It makes marketing consumer-oriented. It is the key to succeed.
The key to a company’s survival, profitability, and growth in a highly competitive marketing environment is its ability to identify and satisfy unfulfilled consumer needs better and sooner than the competitors. Thus, consumer behaviour helps in achieving marketing goals. Behavioural analytics has gained a lot of momentum in the recent past. While growth numbers are important, deep diving into consumer's buying behaviours, identifying patterns are key to success. This webinar is focused on examples bringing out the underlying factors behind buying behaviour.
