IPL Advertising: Impact, Evolution & Opportunity- How Brands Are Playing The IPL Game Across TV, Digital & On-Ground

Join us in an insightful webinar "IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, digital and on-ground". This session will delve deep into the remarkable journey of categories and brands advertising in IPL and its impact across target groups and categories, including women and teens.

Our esteemed panelists will shed light on the dynamic evolution of advertising strategies over the years and myriad ways this event is leveraged across different media platforms. For example how player auctions for the IPL has now become an attraction in itself

Furthermore, they will explore the metrics brands utilize to make informed media decisions, and how the consistent use of IPL has proven beneficial for client brands. We aim to contextualize the discussion and address the challenges marketers face, seeking to understand gaps that marketers the MR fraternity can help them with.