This exclusive webinar offers a deep dive into the healthcare professional (HCP) landscape and the strategies needed for effective marketing.
Industry experts will provide crucial insights into the current size and growth rate of the IPM, the number of pharmaceutical companies in India and the statistics on HCPs and annual prescriptions. Key secondary data, including market share information from IQVIA and Pharmarack, will also be covered.
The evolution of prescription audits to electronic medical records (EMR) and their implications for pharmaceutical companies will be explored. Attendees will gain an understanding of how patient journey mapping can reveal patient needs and preferences, enhancing product development and lifecycle management.
Insights will be shared on designing patient-centric clinical trials, optimizing product positioning, and utilizing real-world evidence (RWE) studies. Additionally, strategies for market segmentation and targeting will be discussed, focusing on how to tailor marketing efforts to various HCP segments based on demographics and behaviors.
The session will also address effective marketing to HCPs, including how to gather feedback and engage with key opinion leaders (KOLs). Topics on patient adherence strategies, market access, pricing insights and sales force effectiveness will be covered. Emerging trends in OTC self-care and digital health will also be explored.
Don’t miss this opportunity to gain valuable knowledge and practical strategies to engage with HCPs and strengthen your market presence.
