The Art and Science of Psephology

 Experienced Marketing Strategist, Media Maven and Business Builder with 20 years’ experience across industries spanning Media, Auto, FMCG & Telecom. Have a strong track record of enabling companies to build new marketing capabilities to address business challenges and tap into growth opportunities.

Focused on maximizing effectiveness by analyzing marketing trends and investing in opportunities before others did in Tata Motors. Ensured transformation is achieved by using innovation to bridge media & technology. Proven ability to build and manage high performing media marketing teams during startup & hyper growth stage.

As an agency leader led new business development, advertising expense forecasting and finding gap between client media decisions and optimal media choices. Steered business & strategic growth for flagship brands through strategic & on ground initiatives across ATL, BTL and Digital. Created corporate strategies, structured partnerships, prepared financial forecasts and supervised P/L responsibilities.

 Parijat Chakraborty has more than 27 years of rich experience in Market and Social Research Industry.  In his current role, he leads two major Service Lines of Ipsos in India, Public Affairs and Corporate Reputation.

Parijat has diverse experience in different walks of market and social research. In the past, he has successfully managed various research divisions like Customer Experience, Automotive, Technology, Telecom, B2B Consulting and Consumer Research.

Prior to joining Ipsos, he has contributed to the growth of companies like TNS, IDC, NFO-MBL and ORG-Marg.

In his career, Parijat has led many complex projects addressing multi-pronged issues of the industry and society. He has deep knowledge of cross-sector issues, on both macro and micro levels. 

 Yashwant Deshmukh is a senior Journalist and Psephologist. For more than 25 years he has been inseparable part of Political and Elections coverage in Indian Media and has appeared extensively on almost all the leading News Channels including Aaj Tak, ABP, Times Now, Zee, Republic, India Today, BBC, CNN18, TV9, News24 and number of vernacular networks.

He is the founder-director of C-Voter, one of the leading international Public Opinion and Stakeholder research agencies with expertise in working on

assignments related to democratization, disaster mitigation and conflict resolution. A first-generation entrepreneur, he has travelled in more than 40

countries working in a number of transitional states and societies across Asia, America, Europe and Africa.

Yashwant Deshmukh is an accomplished speaker, mentor, coach and trainer for media and communications students. His regular research workshops are attended by hundreds of students in many International as well as Indian universities.