Gen Z, the youngest generation in the current workforce, has entered the workforce in the last 3.5-4 years. In addition, many millennials born after the 90s have successfully climbed the corporate ladder, attaining middle-top management positions and becoming high-net-worth individuals (HNIs).
Considering that the Indian population will remain one of the youngest in the world until at least 2030, investing in the combined cohort is crucial. They are likely to emerge as the biggest growth driver across different industries and this requires immediate attention.
Even in Tier 1+ cities, this demographic has had a profound impact on the buying and consumption behaviors of older age cohorts, showcasing their influence in the market.
In the upcoming Wednesday Webinar, we will discuss:
· Fundamental drivers of choice-making among Gen Z and post-90s millennials.
· Contextual, historical, and socio-cultural aspects shaping their perceptions.
· How this demographic makes sense of the world in an online and offline context.
· The likelihood of following typical progression within a category.
· Loyalty drivers and potential gaps in understanding.
· Communication themes and language that resonate with Gen Z and post-90s millennials.
· Debunking common myths associated with this demographic.
