The science and art of human behaviour in marketing

MRSI Wednesday Webinars - 24th Jul 2024

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About the Topic
Are you ready to transform your marketing strategies with cutting-edge insights? Join us for an enlightening webinar that delves into the dynamic world of Behavioral Economics (BE) and its profound impact on consumer decision-making. This event is designed for marketers, strategists and anyone eager to harness the power of BE to elevate their marketing efforts.

Discover why embracing Behavioral Economics is not just an option but a necessity for modern marketers. We’ll explore how BE provides a deep understanding of the factors that influence consumer choices, offering you a strategic edge in a competitive landscape. Learn how subtle yet impactful changes in presentation can dramatically alter decision-making processes and drive better results for your campaigns.

Dive into innovative pricing strategies that leverage behavioral insights to optimize pricing models, ultimately boosting adoption and driving revenue. We will share actionable techniques for incorporating BE principles into your pricing strategies to create irresistible offers that resonate with your target audience.

Understand the nuances of choice architecture and how it can shape marketing communications and media selection. By considering cognitive biases, you’ll learn how to design more effective marketing messages and choose the right media channels to reach and engage your audience.

In addition, we will showcase compelling real-world case studies that highlight successful applications of Behavioral Economics. These examples will provide practical insights and inspire you with proven strategies that you can implement in your own marketing practices.

Don’t miss this opportunity to gain valuable knowledge and practical tools that can revolutionize your marketing approach. Register now and be part of a transformative experience that will equip you with the skills to excel in today’s evolving marketplace.

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