Trends amongst Indian consumers-What changed and what remained same

Join us for an enlightening webinar, "Trends amongst Indian consumers - What changed and what remained same" where we will navigate through the dynamic landscape of media and beauty culture. Our expert panel will explore the emerging trends gaining momentum in the media landscape, capturing our collective attention. Simultaneously, we will conduct a nuanced analysis, peeling back the layers to understand the gradual fading of certain trends in the background.

In the segment on Brand Endorsements and General Media Behavior, we will delve into the contemporary developments in brand endorsements. Our discussion will scrutinize the shifts in overall media behavior, with a particular focus on TV dynamics, including the phenomena of cord cutting, cord shaving, and the rapid ascent of OTT platforms. Additionally, we will uncover the challenges faced by the OTT industry and present potential solutions to navigate these complexities.

Moving on to TV Trends Across Genres, Categories, and Advertisers, our webinar will provide a comprehensive examination of the shifts in TV consumption patterns within various genres and categories. We will engage in a discourse on trends and adaptations relevant to advertisers, offering insights into the ever-evolving landscape of television. Furthermore, we will spotlight noteworthy changes surrounding festivals or sports events, providing a holistic view of the TV industry's dynamic ecosystem.

Finally, in "The Front Door of Beauty Culture" segment, we will investigate the pivotal role of social platforms as the gateway to beauty culture. Our experts will analyze the impact of social media on shaping beauty trends and influencing consumer behavior, offering valuable insights into the forefront of the beauty industry.

Don't miss this opportunity to gain profound insights into the latest trends shaping media and beauty culture. Join us for a thought-provoking and informative webinar that promises to unravel the intricacies of these dynamic industries.

Date: 13th December 2023

Time: 1pm to 2pm IST

Registration link below