Ray Poynter
FounderNewMRRay focuses his time on training,consulting, writing and contributing to the creation of new approaches inmarket research. Ray is in frequent demand as a keynote speaker, facilitator,contributor and advisor.
Ray is the founder of NewMR.org, aFellow of the MRS, and a member of the ESOMAR Council. Ray is the author of TheHandbook of Mobile Market Research, The Handbook of Online and Social MediaResearch and the #IPASOCIALWORKS Guide to Measuring Not Counting, editor of theESOMAR book Answers to Contemporary Market Research Questions.
Ray has spent the last 40+ years atthe intersection of innovation, technology, and market research. During thoseyears Ray has held director level positions with Vision Critical, Join theDots, The Research Business, Millward Brown, Sandpiper and IntelliQuest. Ray isManaging Director of The Future Place, a UK-based consultancy that operatesNewMR.org.
Ray sees his mission as “Have fun,help people, pursue knowledge, and try to make some money along the way.”