Winning with Research and Insights

Leading consumer and market insights for Lakme makeup & skincare, Elle18 & digital-first brands like Novology, Oziva & Liquid IV. Product research, comms research, brand building studies, mind-measures, cultural insighting, trends mapping, innovation workshopping, market data measurement (phew) - all of these enable my mission of unraveling the elusive, deep, individual understanding of the consumer to pragmatically influence marketing and communication decisions. What sets me apart is the skill of distilling complex data & information into simple, digestible & uncomplicated actionables.

A seasoned researcher with over two decades of experience. Driven by curiosity and a zest for challenges and passion to ensure an equitable world, she designs and delivers projects that generates insights and empower clients to enhance their policies and program