MRSI | Golden Key Awards 2019

Innovation in developing new methodology, either for primary research or analytics. Should establish clear advantages of the new method vs existing one through POC.

Who can apply

Research Agencies, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Research or insights work done for developing new product/ innovation. Case should clearly establish the role of research/insight in creating all or some aspects of the new product. Should be a product already launched in the market in the five years to make the case real.

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Research or insights work done that brought growth to the client’s business. Case should clearly establish the link between research/insight and the growth in business. Can be a case of growth in the last five years.

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Research or insights work done for developing advertising. Case should clearly establish the role of research/insight in creating the ad. Should be an ad already launched in the market in the five years to make the case real

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations, Advertising agencies

Entry Fees

₹ 5,000/-

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Client servicing person/team from servicing organisation. The case should demonstrate ways in which the person/team goes out of their way to support the client business, superior integration with the client business and client endorsement

Who can apply

Research agencies, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Nominated by client organisations and voted by research agencies. Client insight team/person who go the extra mile to integrate the work done by agencies within the business, provide(s) sharp clear briefs but also give enough space for agencies to play within, are respected by the agencies and by the business teams in the client organisations.

Who can apply

Client organisations

Entry Fees

₹ 15,000/-

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Awarded to an organisation that is seen to be a great place to work – for the learning and growth opportunities provided, for great work life balance, for being a place that doesn’t give Monday morning blues. The case should provide the clear examples of why it is seen to be a great place to work and adequate support through things like photographs, endorsements, etc

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

Free

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Awarded to data collection team (field agency or field team within research agency). Case should provide clear evidence for the data collection being either cleaner, faster, cheaper, efficient, error free, or all of it than other methods.

Who can apply

Field teams within research agencies, Field agencies

Entry Fees

₹ 5,000/-

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Awarded to bright young researcher who is already left the trail blazing in the few years of working. Case should provide clear examples of how they are the future leaders of the industry

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 1,500/-

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Research or insights work done that brought a better/different understanding about shoppers that led to an impactful decision at the point of purchase. Case should clearly demonstrate the insight and the impact it has brought at the point of sale.

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Case the demonstrates specific analytics work done that made an impact (either on business growth, NPD, communication, point of sales, media spends – in any aspect). Clear demonstration of the analytics done (not necessarily all the copyrighted details of techniques) and the impact it brought. Client endorsement would be great as well.

Who can apply

Analytics organisations, Analytics team within research agencies and/or client organisations

Entry Fees

₹ 5,000/-

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Research/ insight work done in the social sector for non profit organisation. Case clearly demonstrating the work done and impact it brought for the organisation

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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Case demonstrating use of technology for research/ consumer understanding/ insight work, showcasing the extra value add that technology brought in (convenience, efficiency of time or cost, nuances that would have been unnoticed, etc). Can be any kind of technology which is not traditionally used and can be hardware or software.

Who can apply

Research agencies, Client organisations, Analytics organisations, Research based consulting organisations

Entry Fees

₹ 5,000/-

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New research/insight organisations (started less than 5 years ago) demonstrating different/niche offering, growth in their business and future prospects

Who can apply

New research/insight organisations

Entry Fees

₹ 15,000/-

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