For the first edition of Golden Key Awards, work done in the last 5 years (2014 to 2019) is eligible for entry.
If the work has been done in India, its eligible for an entry. Or if the work has been done outside of India by a team based in India its eligible for entry. Work done by multi country teams (excluding subcontracted data collection or moderation) is not eligible for entry.
No, only paid work or paid proof of concept work can be entered in the competition
Yes, an organisation can submit multiple entries in the same category.
The entry process is via an online portal on the awards website. Each category has its respective form. You would be required to fill up the form and select the award category you are entering for, the details of the organisation, team, individuals and once you have done that you will need to upload the respective required documents for the entry and make the payment. Only once the payment is processed, the entry would be completed.
Yes, the entries can get disqualified due to the following reasons:
This will be a decision of the Jury, in case the jury concludes that all entries in a particular category do not meet the criteria, no award would be given for that particular category.
Each entry will be reviewed by at least 3 jury members representing Agency View point, Client side insight team view point and the end user of the insight ie business/marketing view point. All the entries received would be reviewed and rated by the assigned jury members and the ratings would be collated and the jury members would then discuss and create the shortlist of entries that they want to have a deeper look at. The shortlisted entries would then be invited for a face to face review with the jury members at MRSI office in Mumbai. Basis the deeper review, jury will decide the winner.
While it would be our endeavour the keep the review to be blind, for certain categories especially like new product development, communications research etc where details to be provided in the entry would clearly name the brand/service and hence the end client, this cannot be avoided. At the shortlisting stage, absolutely no sharing of which individual or team has given the entry would be shared with the jury. Also, in case the organisation submitting the entry is known (say for communications research) any conflict of interest in the jury panel would be handled via the jury member in conflict recusing from discussing and rating that entry.