MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.

The Golden Key Awards 2020 was a huge success with more than 150 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.

The 3rd edition of the GKA2021 happened on 30th March at the MCA Bandra, Mumbai, as well as virtually for all our loyal supporters who could not be physically present. 

2022 continues to be a year of change and focus of strategy on evolving consumers. Market Research would have played a pivotal role in shaping brands and delivering on point insights. We invite the entire research fraternity spanning research, operations, clients and analytics to showcase their best work and rightly have their moment under the spotlight. Having done the hard work, it is time now to share and learn and recognise the power behind it. We look forward to your participation and that the event inspires and gives all of us a sense of pride in being a part of the Research & Insights community.