Past Events

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  • MRSI Wednesday Webinars

    Impactful Research- Award Winning Paper From ESOMAR 2024

    IMPACTFUL RESEARCH- AWARD WINNING RESEARCH PAPERS FROM ESOMAR 2024

    Get ready to join our exclusive Wednesday Webinar with the award-winning researchers from ESOMAR 2024! Don’t miss out on groundbreaking insights and the latest findings straight from the experts.

    Date: 11th December 2024

    Time: 1-2 PM IST

    11-12-2024
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  • MRSI Wednesday Webinars

    Amplifying Human Insights with AI

    Join us for an enlightening webinar featuring industry experts, as they delve into the transformative role of AI in research. This session will explore how AI serves as a powerful support system, enabling researchers to process and manage large datasets efficiently, ultimately freeing them to focus on deeper analysis and interpretation.

    In this webinar, you’ll learn:
    - AI as a Support System: Discover how AI can streamline data processing, enhancing researchers' ability to draw meaningful insights from large datasets.
    - Balancing Automation and Intuition: Understand the crucial balance between leveraging AI for automation and relying on human intuition and expertise in areas requiring deeper understanding.
    - Maintaining Human Integrity in AI-Driven Research: Learn how to integrate AI in consumer research while ensuring that human insights remain at the forefront, preserving the quality and creativity of your outputs.

    Don’t miss this opportunity to learn from leading experts and explore how AI can enhance your research capabilities. Register now to secure your spot!

    23-10-2024
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  • MRSI Annual Market Research Seminars

    32nd Annual Market Research Seminar

    “The only certainty we seem to have had so far in the 21st century is that this is a century of complete uncertainty."
    - Jose Miguel Cardoso de Almeida

    We are living in strange times - wars raging, climate change being felt to the full brunt, socio-economical meltdowns and none of these seem to have an end in sight. People, in general, are on the lookout for many answers and solutions which are far more existential than just what they should buy or consume. There is, therefore, a need to be brave, to take a leap in aligning with these changing mindsets and needs with what we as an industry would like to offer. There is a need to do ‘good’ business while still being ‘good’ in business. There is even a greater need to ‘lead’ business while still being ‘leaders’ in business.

    At MRSI, we believe that as a community, we play interlocutors between reading the consumers and translating them into marketable ideas. However, now more than ever, we need to help understand the core consumer needs, ensure respect for their life needs and find links to create authentic yet commercially impactful products. It is a challenge like never before and can take many iterations before we succeed. More than ever before, consumers are looking at brands and organisations to show the way, be the lighthouse. Not only be a mirror to their real lives, but a window to possibilities of making a shared new future. So this seminar, we are looking out for all those brave hearts who have attempted to bring alive insight in the changing context.  And helped brands and organisations to Rise and Shine the way towards finding a northStar.

    The theme for the 32nd Annual Seminar 2024 is, RISE & SHINE

    Given the theme, the four tenets which form the building blocks of the seminar are - Rise to Reroute, Rise to Scale, Rising to New Vistas and Rise to Lead.

    We are looking to understand the ways in which we have taken a stand to be meaningful and relevant to our clients. How did we rise to reorganize our toolkits and skillsets to straddle between the known unknowns and the unknown knowns?  How did we rise to collaborate with internal and external partners or functions to build these blocks? 

    What were our starting points and learnings along the way?

    We have detailed out the topics of synopsis under the Topics section. We look forward to your synopsis submissions which will be shortlisted by the Jury. If your synopsis is shortlisted, you will work to create a presentation for the Seminar.  For the best of the best, it will be your rise and shine on stage.

    23-09-2024
    24-09-2024
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  • Partner Events

    [Masterclass] Turning Insights into Dialogue: The Power of Storytelling in Research

    In this masterclass, you'll discover how to transform raw insights into compelling narratives that resonate, persuade, and inspire action. Whether you're a researcher, marketer, or business leader, this session will equip you with the tools to elevate your findings and make your work more impactful.

    What You’ll Learn:
    • Understand the fundamental principles of storytelling and how they apply to research.
    • Learn how to weave data into narratives that are not just informative but also engaging and memorable.
    • Explore practical techniques for crafting stories that bring your research to life, making it more relatable and persuasive.
    • Dive into real-world examples where storytelling turned research into a powerful tool for change.

    Who Should Attend:
    This session is ideal for professionals in research, marketing, communications, and anyone interested in enhancing their ability to convey insights effectively.

    Why Attend:
    • Enhance your communication skills by learning how to craft narratives that stick.
    • Increase the impact of your research by making it more accessible and engaging.

    Don’t miss out on this opportunity to transform how you present your work and captivate your audience!

    Date: 20 September 2024
    Time: 1pm to 2pm IST
    Partnered with: 

    20-09-2024
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  • Partner Events

    [Masterclass] It’s Giving ‘Digital Ethno’ – Expanding Research Imagination of Digital Ethnography for Contemporary Contexts

    In this session, you will have a rapid orientation to the application of digital ethnography across various domains and audiences of research. This masterclass is a rapid 101 on pushing the boundaries of digital ethnography with the understanding that audiences live, survive and thrive in digital ecosystems; that their identities manifest uniquely and perhaps very differently than their physical experiences. Using this lens, the masterclass looks at a variety of cases which demonstrate how “digital ethno" can expand the understanding of the consumer.  

    What you’ll learn:
    1.        Expanding the boundaries - Exploring the extent of topics and cross-section of audience that can be engaged with this approach
    2.        Adapting digital ethno to match consumer energy - Exploring the ways in which digital ethnography can add value to insights and how it adapts to the digital identities of consumers 
    3.        Processes and management - Navigating the volume and vastness of digital ethnographic methods, and best practices 
    4.        Real world application - Understanding diverse cases demonstrating the use of the approach 
    5.        Checks and balances - Some caveats and boundaries to keep in mind 
     
    Who should attend:
    Anyone with a desire to unearth the potential of digital ethnography and passion for qualitative research methods! It would be ideal for research professionals (role, designation and domain no bar). It could also be beneficial for marketing, communication, branding professionals who are on a quest to expand their view of the consumer.

    Date: 18th September 2024
    Time: 5pm to 6pm IST
    Partnered with: 

    18-09-2024
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  • MRSI Wednesday Webinars

    Popping the insights pill - how does marketing and research work in the healthcare sector?

    This exclusive webinar offers a deep dive into the healthcare professional (HCP) landscape and the strategies needed for effective marketing.

    Industry experts will provide crucial insights into the current size and growth rate of the IPM, the number of pharmaceutical companies in India and the statistics on HCPs and annual prescriptions. Key secondary data, including market share information from IQVIA and Pharmarack, will also be covered.

    The evolution of prescription audits to electronic medical records (EMR) and their implications for pharmaceutical companies will be explored. Attendees will gain an understanding of how patient journey mapping can reveal patient needs and preferences, enhancing product development and lifecycle management.

    Insights will be shared on designing patient-centric clinical trials, optimizing product positioning, and utilizing real-world evidence (RWE) studies. Additionally, strategies for market segmentation and targeting will be discussed, focusing on how to tailor marketing efforts to various HCP segments based on demographics and behaviors.

    The session will also address effective marketing to HCPs, including how to gather feedback and engage with key opinion leaders (KOLs). Topics on patient adherence strategies, market access, pricing insights and sales force effectiveness will be covered. Emerging trends in OTC self-care and digital health will also be explored.

    Don’t miss this opportunity to gain valuable knowledge and practical strategies to engage with HCPs and strengthen your market presence.

    21-08-2024
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  • MRSI Wednesday Webinars

    The science and art of human behaviour in marketing

    Are you ready to transform your marketing strategies with cutting-edge insights? Join us for an enlightening webinar that delves into the dynamic world of Behavioral Economics (BE) and its profound impact on consumer decision-making. This event is designed for marketers, strategists and anyone eager to harness the power of BE to elevate their marketing efforts.

    Discover why embracing Behavioral Economics is not just an option but a necessity for modern marketers. We’ll explore how BE provides a deep understanding of the factors that influence consumer choices, offering you a strategic edge in a competitive landscape. Learn how subtle yet impactful changes in presentation can dramatically alter decision-making processes and drive better results for your campaigns.

    Dive into innovative pricing strategies that leverage behavioral insights to optimize pricing models, ultimately boosting adoption and driving revenue. We will share actionable techniques for incorporating BE principles into your pricing strategies to create irresistible offers that resonate with your target audience.

    Understand the nuances of choice architecture and how it can shape marketing communications and media selection. By considering cognitive biases, you’ll learn how to design more effective marketing messages and choose the right media channels to reach and engage your audience.

    In addition, we will showcase compelling real-world case studies that highlight successful applications of Behavioral Economics. These examples will provide practical insights and inspire you with proven strategies that you can implement in your own marketing practices.

    Don’t miss this opportunity to gain valuable knowledge and practical tools that can revolutionize your marketing approach. Register now and be part of a transformative experience that will equip you with the skills to excel in today’s evolving marketplace.

    Media partner: 

    24-07-2024
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  • MRSI Wednesday Webinars

    The Re-ordering of Relationships in India - 2024 trends

    MRSI invites you to join a curated webinar featuring industry experts who will delve into the dynamic world of relationships in India. Discover how relationships are being reshaped, whether through significant shifts or subtle changes in direction. Our panel will discuss a variety of relationships, including parent-child dynamics and self-relationships, among others.

    Gain insights into the cultural and societal influences driving these changes. Learn how behaviors and consumption patterns are evolving with the re-ordering of relationships and what strategies marketers can adopt to effectively connect with consumers in this changing landscape.

    Don't miss this chance to stay ahead of the curve. 

    22-05-2024
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  • MRSI Connect

    International Market Research Day 2024

    Every year since 2021 MRSI has been running popular sessions at this global event. 
     
    The global industry association for research ESOMAR, have invited the MRSI to host sessions at their event IMRD24. International Market Research Day (IMRD) is celebrated on May 2nd every year, where Marketing, Business, Research & Insight professionals across the globe get together on a universal theme: the theme this year - Celebrating Research - the joy and achievements in Market Research, illustrating its pivotal role in fostering a sustainable and informed world.
     
    This theme Celebrating Research aims to showcase how research contributes to societal well-being from various perspectives:
    - Advocacy for Data Privacy and Protection, alongside the Advancement and Enforcement of Ethical Standards. 
    - Youth Engagement and the Next Generation of Researchers. 
    - Innovation and Technological Excellence in Market Research. 
    - Diversity and Inclusion within the Market Research Community. 
    - Sustainability and Environmental Changes through Insightful Research. 

    TitleDateEvent info & description
    		SpeakersPlayback

    Panel discussion 


    Humane impact - going beyond research

    April 26th, 2024

    4pm to 5pm IST

    		We look forward to sharing with the world the great Indian research teams and organisations that are transforming themselves to be Humane. They excel in promoting positive impacts on both the Planet and People. Whether it is sustainability, diversity, or other crucial agendas, our panel will talk about the passion and unique implementation programmes.

    1. Nandita Singh, AVP & The Culture Engine at PurpleAudacity

    2. Ayushi Sharma, Associate Director at Ipsos India

    3. Paru Minocha, Managing Director (Head-Qualitative andSustainability Transformation Practice, India) at Kantar

    Moderated by Mitali Chowhan, Director General at MRSI 

    		Watch here

    Exploring Industry with Humor

    The other side of insights


    		A humorous and engaging session where we delve into the often-overlooked realm of hidden insights. Our speaker will challenge conventional thinking and inspire new ways of approaching problem-solving.

    Shobha Prasad, Director at Drshti Strategic Research Services Pvt Ltd

    Author- Funny Business- Consumers, Corporates and other Cartoons

    		Watch Here
    Trailblazing Indian Research: Driving Impactful Change for Humanity

    		Indian research teams and organizations lead the charge in prioritizing humanity, driving impactful initiatives that benefit both our planet and its people. Through pioneering programs, they address critical agendas such as sustainability and diversity, demonstrating innovation and excellence. It's no wonder all three were finalists at GKA2023.

    Organisations:

    Dr. Reddy's Laboratories, Ipsos India, Purple Audacity 

    		Watch Here

    Exploring Industry with Humor

    Insights in 2024: Work & Play in unprecedented times


    		Join us for a lively and entertaining session as we explore insights on navigating the new era of work and play. Witness the evolution of work-life balance in these extraordinary times!

    Shobha Prasad, Director at Drshti Strategic Research Services Pvt Ltd

    Author- Funny Business- Consumers, Corporates and other Cartoons

    		Watch here


    22-04-2024
    03-05-2024
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  • MRSI Wednesday Webinars

    Evolution of Indian Shopper

    The webinar explores the dynamic landscape of e-commerce in India, emphasizing the growing trend towards online shopping. It delves into the influence of mobile commerce, highlighting the role of smartphones and mobile apps in shaping the shopping habits of Indians. The evolving payment landscape is discussed, with a focus on digital payment methods such as UPI and wallets. The webinar also examines the impact of social commerce, emphasizing the significant role of social media platforms like Instagram and Facebook in the shopping journey.
    The rural-urban divide is considered, along with an analysis of consumer preferences, including factors like sustainability, brand loyalty, and the importance of reviews. Post-pandemic effects are addressed, with a focus on the rise of contactless payment and shopping.
    Finally, the webinar looks to the future, exploring how technologies like augmented reality and artificial intelligence will shape the future of shopping.

    20-03-2024
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  • The Community Program

    The Community Program (MRSI) 2024 And Research Got Talent (ESOMAR)

    The Community Program (TCP) is MRSI’s (www.mrsi.co.in) initiative to give back to society by identifying NGOs/Charities, not-for-profit organisations working for a social cause at the grassroots level and partnering with them to make available to the world-class research and insights to help them magnify their impact on their cause.

    The program aims at harnessing the ideas, skills and energy of the young research professionals, coupling them with the resources of our member companies and channeling these to help solve the key questions/challenges being faced by the partner social organisations. 

    After the competition, the participating organisations (charities and NGOs) will end up with actionable insights for them to carry forward their work to the community. 

    The overarching theme of this year’s TCP is The Role of Market Research and Insights in supporting Charities/Non-Profits in overcoming relevant and meaningful social issues. Some indicative examples of such issues are: 

            a) Gender equality  
            b) Impact of COVID-19 on vulnerable communities 
            c) Access to justice
            d) Access to education
            e) Improving the lives of persons with disabilities
            f) Improving the lives of children
            g) Environmental & Climate change
            h) Sustainability
            i) Integration and diversity 

    The participating Charity / NGO organizations will end up with actionable insights for them to carry forward their work to the community, should their submission be selected for Insights presentation.

    Any Project directly focused on fund-raising (e.g. How to boost NGO/Charity’s fund-raising), media contacts, media contacts, or contacting activities would be disqualified from the national competition, as it follows under marketing activities and not market research. Although the main objective of the project must not be fundraising, if later the NGO/Charity uses the research findings or marketing purposes, or their fundraising increases as a result of the project, participation in this initiative will not be affected.

    How can a researcher/NGO participate in TCP (The Community Program)

    Any researcher can identify an NGO and they together identify a cause that can be addressed by a research work and approach MRSI for confirmation.

    Additionally MRSI will also spread the awareness of the program to help NGOs and researchers come forward and share their intention to participate with MRSI. In such cases, MRSI will facilitate the interested researchers to select an interested NGO with relevant research challenge.

    The selection of research challenge between the researcher and the NGO is purely voluntary and mutual. MRSI is only a facilitator.

    Once agreed between the researcher and the NGO on the topic of research, they will jointly prepare a research design to address that and approach MRSI for confirmation. It is expected that the researcher will lead the initiative with required help/insights from the NGO partner.

    MRSI at its discretion may accept, reject any such submission or guide them to modify to meet the required standard and purposes.

    It is a purely charitable activity, and no financial obligations lies on any party.

    Shortlisting and Selection process for the TCP (The Community Program)
    • MRSI will set up a team of senior industry professionals along with the representative of the partner organizations (the TCP panel) who will then evaluate the various submission forms (google forms) and shortlist the most promising submissions.
    After the confirmation from MRSI, the researcher will start working on the project together with the NGO and submit the findings/insights in PowerPoint to MRSI within the due date.
    MRSI will request some or all such Insights reports for a presentation of the findings and action plan to a jury panel.
    The jury will select the winning Researcher and NGO team and the winning project to be referred as the candidate representing India at the global ESOMAR “Research Got Talent" program.
    The winning team (researcher and NGO) will be felicitated on social media and at the MRSI’s Annual Seminar with the winner’s entry being nominated for the ESOMAR’s Research Got Talent.
    If any researcher is already working on any such pro-bono work with any NGO prior to this notice from MRSI on TCP 2024, such projects can also be submitted to MRSI for confirmation. However, the inception of such project must have been finished in the second half of 2023 or in 2024. MRSI at its own discretion may confirm or reject such submissions


    Note for Researchers
    Who can participate
    1. The initiative focuses particularly on young market researchers and student, between 18 and 29 years of age.
    2. The researcher must be an MRSI member/working with MRSI corporate member.
    3. The Researcher can be an individual or a team of  two researchers working on the project. However if the project were to be the ONE chosen as the winner entry for RGT, only one person will be allowed to attend the ESOMAR Insights Festival.
    Submission Dates:
    Entry Opens : 5th March 2024.
    Entry Closes : 25th March 2024. 
    Rules and Guidelines
    1. This Award will be given to the submission that best demonstrates the impact of research on decision-making within, and understanding of the issues relating to, the public policy or social arena. 
    2. The judges will be looking for sound case studies which show a strong connection between the research and the outcomes. 
    3. To win this Award your submission must show that research is based on sound technique and method and you will need to clearly demonstrate how the research has contributed to decision-making on the issues involved.
    4. There is a maximum of 1000 words per entry and the submission should include the following:
            a) A brief summary of the project’s objectives and methodology
            b) Research outcomes
            c) Evidence of the success of the project and
            d) Any other details that make this research endeavor “above & beyond" the norm.

    5. Entries must not overtly ‘sell’ any organization. Company logos are acceptable.
    6. The primary researcher must ensure that permission to enter the TCP challenge is obtained from all parties involved including your company head / clients and/or any suppliers.
    7. In case the research work involves any direct or indirect cost, the employer organization is expected to sponsor that MRSI is in no way to provide any financial support
    8. Receipt of entries will be acknowledged by a simple email confirmation, if you do not receive this email within 3 days of applying, please email info@mrsi.co.in 
    9. No materials will be returned; however, they will be securely destroyed after the Awards ceremony. 
    10. MRSI reserves the right to re-assign an entry to another category if it is deemed more appropriate.
    11. The judges’ decisions are final. The Judging Panel will not enter into correspondence about why an entry is not selected as a finalist.
    12. All submission materials will remain confidential to the Judging Panels and MRSI during the judging process. We may subsequently wish to publish case studies based on the materials provided; specific permission to publish will always be sought from entrants. 


    Note for NGO/Charities
    Who can participate
    Organization should have registered on 'Niti Aayog’ NGO Darpan portal.
    Should have been operational for at least 5 years.
    Submission Date 
    Entry Opens : 5th March 2024.
    Entry Closes : 25th March 2024.
    Rules and Guidelines
    1. In a maximum of 1000 words please provide a brief summary of the social issue that you wish to be addressed through research 
    2. Entries must not overtly ‘sell’ the organization. Company logos are acceptable.
    3. Kindly submit your completed form to info@mrsi.co.in. Our Steering Committee will thoroughly review it, and we will promptly communicate their decision to you.
    4. Receipt of entries will be acknowledged by a simple email confirmation, if you do not receive this email within 3 days of applying, please email info@mrsi.co.in 
    5. If any NGO is already working with any researcher on any such pro-bono work prior to this notice from MRSI on TCP 2024, such projects can also be submitted to MRSI for confirmation. However, the inception of such project must have been finished in second half of 2023. MRSI at its own discretion may confirm or reject such submissions.
    6. NGOs may identify the Researchers and the cause themselves or use facilitation by MRSI 
    7. No materials will be returned; however, they will be securely destroyed after the project completion. 
    8. The judges’ decisions are final. The Judging Panel will not enter into correspondence about why an entry is not selected for the research project.
    9. The Judging Panel will decide on the completeness of the project. No queries will be entertained in this regard. 
    10. Upon completion of the project, the researcher will provide the organization with a soft-copy of the presentation with clear insights and recommendations. Any consultation thereafter shall not be provided by the agency taking up the project as part of TCP.
    11. Any further understanding of the issue that requires undertaking further research is not within the scope of this initiative. If a particular organization wishes to undertake more research they can contact the same agency or any other research independently. MRSI will not be responsible to liaison between the organization and the research agency.  
    12. All submission materials will remain confidential to the Judging Panels and MRSI during the judging process. We may subsequently wish to publish case studies based on the materials provided; specific permission to publish will always be sought from entrants. 


    Key Dates / Milestones
    1. Submission forms open     : 5th March 2024
    2. Submission deadline NGO and / or Researcher     : 25th March 2024
    3. Announcement of shortlisted entries     : 5th April 2024
    4. Submission deadline Proposal     : 23rd April 2024 @6.00pm
    5. Announcement of selected proposals / Briefing     : 26th April 2024 
    6. Researcher Briefing             : 29th April 2024
    7. Fieldwork and Reporting     : 1st May - 22nd June 2024
    8. Report Submission             : 25th June 2024 @6.00pm
    Announcement of date of presentation to the Jury will be announced in the last week of June 2024
    9. Presentation to Jury Panel             : 1st / 2nd week July 2024
    10. Announcement of winners of TCP 2023     : 3rd / 4th week July 2024
    11. Submission of the winner video to ESOMAR     : 4th week Aug 2024

    Forms & Documents

    1. TCP2024 Registration Form_ Researcher 

    2. TCP2024 Registration Form_ NGO (Kindly submit your completed form to info@mrsi.co.in)


    TCP2023 Event Gallery 




    For more information, please contact us at info@mrsi.co.in. We are glad to answer your questions

    Follow us on social media for more updates

     
     

     
     

    04-03-2024
    25-03-2024
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  • MRSI Wednesday Webinars

    The Art and Science of Psephology

    Join a special session on political polling, where we will unravel the intricate blend of art, science, and a touch of magic. Save the date for an engaging discussion as we explore the fascinating world of political polling.

    Date: 24th January 2024
    Time: 1pm IST
     
    Understanding Political Polling:
    Embark on a journey to comprehend the nuances of political polling. We will explore the types, differentiating between Opinion Polls and Exit Polls and its role in shaping public opinion.

    Methods Behind the Numbers:
    Shredding light on the various polling methods and techniques employed in the field. We will draw comparisons between Vote Share and Seat Predictions and investigate the influence of technology, including its impact on methodology.

    Understanding voter’s Behavior:
    Beyond mere statistics, we will discuss voting behavior and compare the dynamics of State and National elections, unraveling the unique characteristics of each. A special focus will be placed on polling culture in India, highlighting its differences from other countries. 
    For aspiring psephologists, we’ll discuss required qualifications and evaluate the value of specializing in this field, paving the way forward in understanding and influencing political landscapes.

    Don't miss this opportunity to gain profound insights into the world of political polling. Register now to secure your spot and be part of an enriching discussion.

    24-01-2024
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  • MRSI Wednesday Webinars

    Trends amongst Indian consumers-What changed and what remained same

    Join us for an enlightening webinar, "Trends amongst Indian consumers - What changed and what remained same" where we will navigate through the dynamic landscape of media and beauty culture. Our expert panel will explore the emerging trends gaining momentum in the media landscape, capturing our collective attention. Simultaneously, we will conduct a nuanced analysis, peeling back the layers to understand the gradual fading of certain trends in the background.

    In the segment on Brand Endorsements and General Media Behavior, we will delve into the contemporary developments in brand endorsements. Our discussion will scrutinize the shifts in overall media behavior, with a particular focus on TV dynamics, including the phenomena of cord cutting, cord shaving, and the rapid ascent of OTT platforms. Additionally, we will uncover the challenges faced by the OTT industry and present potential solutions to navigate these complexities.

    Moving on to TV Trends Across Genres, Categories, and Advertisers, our webinar will provide a comprehensive examination of the shifts in TV consumption patterns within various genres and categories. We will engage in a discourse on trends and adaptations relevant to advertisers, offering insights into the ever-evolving landscape of television. Furthermore, we will spotlight noteworthy changes surrounding festivals or sports events, providing a holistic view of the TV industry's dynamic ecosystem.

    Finally, in "The Front Door of Beauty Culture" segment, we will investigate the pivotal role of social platforms as the gateway to beauty culture. Our experts will analyze the impact of social media on shaping beauty trends and influencing consumer behavior, offering valuable insights into the forefront of the beauty industry.

    Don't miss this opportunity to gain profound insights into the latest trends shaping media and beauty culture. Join us for a thought-provoking and informative webinar that promises to unravel the intricacies of these dynamic industries.

    Date: 13th December 2023
    Time: 1pm to 2pm IST
    Registration link below

    13-12-2023
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  • MRSI Wednesday Webinars

    Past, Present and Future of Online Panels - what we love, hate and fear?

    During this webinar, we will extensively explore the suitability of online panels for market research projects. It will include a detailed analysis of how panel companies are strategically implementing mobile-first approaches to make surveys more engaging and respondent-friendly.

    Additionally, we will delve into the comprehensive approach to panel management, encompassing recruitment, engagement strategies, and the incorporation of incentives and gamification. Our discussion will extend to the proactive measures being taken to ensure inclusivity and representativity in panel participation.

    As we shift our focus to the future landscape of online panels in India, we will deliberate on potential consolidations within panel and MR companies, contemplating the prospects of differentiation in the evolving market. We will also explore the global and Indian proportions of studies conducted on panels, inviting insights from participants.

    The webinar will further explore the benefits offered by panel surveys in comparison to traditional face-to-face interviews. Participants are encouraged to share their perspectives on the ideal scenarios for utilizing panels versus traditional methods.

    An intriguing aspect of our discussion will center around the innovative strategies employed by panel companies to enhance survey experiences, particularly through mobile-first and gamified approaches. Insightful contributions from Sameer and Nishant will shed light on these developments.

    Speakers will share valuable insights on tackling challenges raised by agencies and end clients, providing practical solutions to enhance the effectiveness of online panel research.

    Finally, our speakers will discuss the future trajectory of online panels in India, contemplating whether panel companies will rise into the top three or if the current leaders will establish their own panels, as some already do. This promises to be a thought-provoking discussion with a diverse range of perspectives and expertise.

    22-11-2023
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  • MRSI Annual Market Research Seminars

    31st Annual Market Research Seminar


    Mark your calendars for an unforgettable experience! Join us on October 9th and 10th at the prestigious Leela Mumbai, where innovation and inspiration converge. Get ready to immerse yourself in a world of knowledge and networking that will elevate your professional journey. See you there!

    Explore the exciting AGENDA for the event and discover all that awaits.


    Robin Sharma famously said - Rough seas make stronger sailors. Tough times build stronger people. A post pandemic world offers its own challenges. What is apparently clear is that we cannot use an old map to explore a new world. For the new world, the need is to identify new methods of steering, navigating and an identification of new destinations and vistas.

    At MRSI, our constant endeavour is to promote a community that is able to learn from the mistakes and successes of our fellow colleagues and to be inspired by ways and means to remove the ‘im’ from impossible. Equally, MRSI seeks to celebrate the early explorers and prospectors who have dared to embark on new and risky journeys, who have had the courage to sink and to come up again. This could include new ways of looking at old problems or applying the tried and tested to new problems. Fundamentally, we look to rub shoulders with those who have managed to draw something out that calm seas just can not. We seek to celebrate genius and ambition. We deeply believe that ‘we are all islands in the sea, separate on the surface but connected in the deep’.

    The theme for 31st Annual Seminar, 2023 therefore, is TAMING THE CHOPPY WATERS.

    Given the theme, the core values of the Seminar are - Maiden Voyage, Adventure, Steering and Sailors. We are looking to understand the journey in choppy waters as well as new lands that have been charted through the endeavours. We want to understand what are the navigation tools we have created and what is the new understanding we have landed about the new world. It is about understanding how did we ‘seas’ the day.

    The Call for Synopsis draws heavily from the theme.
    We have detailed out the topics of synopsis under the Topics section. Take this as your opportunity to showcase to the world your ideas, your experiments, your successes and your failures - all which make you and the industry test new waters and sail forth.

    In the same format as the past 30 seminars, we look forward to your synopsis submissions, which our esteemed jury will shortlist. If your synopsis is shortlisted, you will work to create a presentation for the Seminar. As a finalist you will present at the Seminar for the world to hear your contribution.

    09-10-2023
    10-10-2023
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  • MRSI Wednesday Webinars

    Small town- big opportunities

    Why small towns? 
    • Highest sale figures of high-end smartphones in Tier 2 markets in the past 2 years
    • Online shopping and gaming emerging as high growth categories
    • Tech leading rapid enablement
    • Highest levels of education and aspiration amongst young people that there has ever been before?
    • From a macro standpoint- rural to urban migration and settling is going to grow rapidly in the next decade. Evidence for the same is the government focus on making the urban health system as robust as the rural health system


    The following topics will be discussed: 
    o Painting a picture of the consumer in the smaller towns- who are they, why are they who are they, what do they engage with, what is their digital ecosystem)
    o How much do we understand them? Myths?
    o What are the aspects that impact their choice making across categories?
    o What is their expert view of the future for these cohorts?
    o How does research need to adapt or change when it moves to Tier 2+ their experiences, good practices and failings

    20-09-2023
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  • MRSI Wednesday Webinars

    Actionable & Responsible AI/ML in Consumer Research - Present, Challenges & Roadmap

    Embark on an illuminating journey through the perspectives of our distinguished speakers regarding the intersection of technology and market research. In this captivating session, the experts underscore that technology, exemplified by AI/ML, is a tool to achieve specific objectives rather than an end unto itself. The paramount importance of maintaining work quality in the face of technological strides is emphasized.

    Delve into the actionable realm of AI/ML, where it acts as a catalyst to augment human resources and propel researcher productivity. The discourse extends to the responsible integration of AI/ML, offering scalable solutions to bridge gaps within current research processes while adhering to ethical and moral considerations.
    Witness the transformative potential of technology in facilitating real-time, global human feedback, transcending geographical barriers. Discover how AI/ML's prowess in unbiased measurement can enhance accuracy and objectivity in various domains. Ethical dimensions loom large, prompting discussions on safe implementation and responsible practices.
    A glimpse into AI/ML's role in qualitative research adds another layer to the conversation. 

    Join the webinar on purposeful technology utilization, where ethics, quality, and progress harmonize to shape a future driven by responsible and impactful innovation.

    Media Partner: 


    23-08-2023
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  • The Community Program

    Challenges of NGOs and how ‘Insights’ can help

    Explore the intricate challenges faced by NGOs and discover how 'Insights' offers a transformative solution. NGOs operate in diverse and complex landscapes, grappling with limited resources and bureaucratic hurdles. 'Insights' emerges as a beacon, leveraging data-driven strategies to enhance decision-making, optimize resource allocation, and maximize impact. This dynamic platform empowers NGOs with real-time analytics, aiding in the identification of trends, effective program evaluation, and targeted outreach. By harnessing the power of 'Insights,' NGOs can navigate challenges with newfound agility, steering towards a future of informed, impactful, and sustainable endeavors.

    22-08-2023
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  • The Community Program

    TCP2023 Ceremony


    The TCP2023 Ceremony is dedicated to the recognition and celebration of the unwavering dedication and profound commitment exhibited by emerging researchers. Through this event, a spotlight will be cast upon their remarkable journeys and the substantive achievements they have attained. The TCP2023 Ceremony is poised to transpire on the morrow, and your esteemed presence is earnestly awaited.

    Key Points of the Event:
    1. Inspirational Participants: Attendees will be presented with the narratives of contestants, delving into their compelling trajectories that have culminated in their current status.
    2. Rigorous Evaluation: A comprehensive elucidation of the exacting adjudication process will be furnished, a process that has been instrumental in identifying and acknowledging remarkable aptitude among the participants.
    3. Intellectual Discourse: An intellectually stimulating panel discussion themed "Navigating the Challenges Confronting NGOs: Leveraging 'Insights'" is slated, promising to provoke contemplation and deliver novel perspectives on the subject.
    4. Winner Unveiling: The apex of anticipation will be reached as the recipient of the TCP2023 honor is unveiled, signifying a momentous achievement.

    Partnered by: 

    Hosted by: 


    22-08-2023
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  • MRSI Wednesday Webinars

    India - an attractive hub for global data & insights capability centres

    Why is India the perfect hub for global data and insights capability centres? With its progressive policies, vast talent pool, and thriving ecosystem, India offers unparalleled opportunities for organizations aiming to establish centres of excellence.
    India has emerged as a frontrunner in this domain, making it an attractive destination for organizations seeking to establish their centres of excellence.

    In this Wednesday Webinar, you will hear about:
    - India's progressive policies working to build an ecosystem purposed towards innovation and growth.
    - Leveraging India's talent and expertise where these centres drive business growth, innovation, research, and development.
    - Transformation of global capability centres from process-oriented to innovation-driven entities over the past decade.
    - The future landscape of capability centres in India and continued expansion with ongoing investments in R&D.
    -  Exposure in India and its advantages toward capability centres.
    - Testing products in the dynamic Indian market and the cohesive valuable insights that have been adopted.
    - Access to real-world challenges and collaboration with industry experts and their impact.

    India's capabilities make it an ideal hub for global data and insights centres. 

    19-07-2023
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  • MRSI Wednesday Webinars

    The rise of Gen Z - how to innovate and drive consumption

    Gen Z, the youngest generation in the current workforce, has entered the workforce in the last 3.5-4 years. In addition, many millennials born after the 90s have successfully climbed the corporate ladder, attaining middle-top management positions and becoming high-net-worth individuals (HNIs).

    Considering that the Indian population will remain one of the youngest in the world until at least 2030, investing in the combined cohort is crucial. They are likely to emerge as the biggest growth driver across different industries and this requires immediate attention.

    Even in Tier 1+ cities, this demographic has had a profound impact on the buying and consumption behaviors of older age cohorts, showcasing their influence in the market.

    In the upcoming Wednesday Webinar, we will discuss:

    ·         Fundamental drivers of choice-making among Gen Z and post-90s millennials.

    ·         Contextual, historical, and socio-cultural aspects shaping their perceptions.

    ·         How this demographic makes sense of the world in an online and offline context.

    ·         The likelihood of following typical progression within a category.

    ·         Loyalty drivers and potential gaps in understanding.

    ·         Communication themes and language that resonate with Gen Z and post-90s millennials.

    ·         Debunking common myths associated with this demographic.


    14-06-2023
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  • MRSI Connect

    International Market Research Day 2023

    International Market Research Day (IMRD) is held on the 2nd May.

    It celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. 

    MRSI has actively participated in 2021 and 2022 and aims to continue joining the celebration every year. 

    This year, 2023, MRSI, in collaboration with Borderless Access, presents: 

    Title 
    		Date
    		Event info & description
    		Speakers
    		Catch-up

    Roundtable discussion

    Taking on Gender inequality - addressing harmful stereotypes  in advertising

    April 28th, 2023

    7pm to 8pm IST

    		Gender inequality starts in the mind and can be perpetuated through mass communication channels. The Advertising Standards Council of India has taken a clear and effective stance on this problem.
    		1. Manisha Kapoor, Secretary General ASCI
    2. Suhela Khan, Country Programme Manager for WEE, Unstereotype Alliance
    3. Lipika Kumaran, SVP, Futurebrands
    4. Kunal Joshi, President Lowe Lintas India
    5. Moderator: Anila Vinayak, General Manager Beauty & Wellbeing and Personal Care, South Asia, Unilever    		Watch here

    Research presentations

    MR for a  Better World

    May 3rd, 2023

    5pm to 8.15pm IST

    		Insightful presentations from the award worthy teams of Researchers. Different lenses explore the topic - Marketing and Consumer Behaviour approaches can be powerful agents of change for the betterment of society.
    - How organisations act on sustainability agendas with their internal stakeholders.
    - Specific researches including addressing HepC prevalence, reducing Food Waste and Sustainability in Agriculture in the Developing world.

    Introduction by:
    Paru Minocha, President MRSI

    		Watch here

    Fireside Chat

    The ITC journey - a  century-old conglomerate  transforms to create a Better World

    May 4th, 2023

    6.30pm to 7.15pm IST  

    		Making the World a Better Place is a challenge for large legacy organisations. In this context,  ITC stands out as an exemplar in Sustainability - the only company in the world to be water, carbon and solid waste positive for more than a decade.
    Hear about how an organisation incorporated in 1910 as the Imperial Tobacco Company of India Ltd, created to market tobacco is now a diversified conglomerate in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business and more. Don't miss this rare opportunity to interact with the Divisional Chief Executive officer of ITC Foods
    		Hemant Malik, Divisional Chief Executive of Foods, ITC with Prasun Basu, Head of Growth and Digital Transformation, Kantar Media
    		Watch here

    In Conversation

    Driving Customer Centricity for a Better Outcome for Business, Customers and the World

    May 9th, 2023

    7pm to 8pm IST 

    		Customer Centricity is far more than a buzzword. Listening to customers, and understanding real time their concerns on the world situation today helps brands and businesses stay relevant. This includes responding to customer views on Sustainability, Climate related concerns and pressures due inflation. A veteran global leader from the FMCG giant Unilever bounces ideas and experiences with a leader from a major player in eCommerce in India.
    		1. BV Pradeep, Founder & CEO , Catalyst-4UR-Growth, Ex- Global VP CMI - Unilever Plc London
    2. Priyanka Bhargav, Senior Director - Brand Marketing & Head - Insights at Flipkart Group
    3.  Moderator: Ruchika Gupta, CEO, Borderless Access    		Watch here

    Panel discussion

    Is Single Source the Panacea of Media Planning efficiency?

    May 12th, 2023

    7pm to 8pm IST

    		Planning Media spends optimally in a multi-media universe is a hot topic of discussion. As media consumption habits and behaviour keep changing with OTT and proliferation of screens, there are several challenges in  media measurement. Our panel of experts from media and media planning share their thoughts on this dilemma.

    1. Bhaskar Ramesh, Director Omnichannel Business, Google 
    2. Kartik Sharma, Group CEO, Omnicom Media Group India  
    3. Anushree Ghosh, GM Digital Marketing, ITC 
    4. Pratham Hegde, Director and Head of Marketing Sciences, India, Meta
    5. Tejas Apte, General Manager- Media, South Asia, Unilever
    6. Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star
    7. Vivek Malhotra, Group Chief Marketing Officer and Chief Operating Officer, Consumer Revenue, India Today Group
    8. Moderator: Dolly Jha, Industry Leader

    		Watch here


    28-04-2023
    12-05-2023
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  • MRSI Wednesday Webinars

    ChatGPT in the UX research field and beyond

    During the presentation, Daniel shared valuable insights on using ChatGPT effectively in the UX research field and beyond. The session covered the following topics:

    Five essential rules for creating and using ChatGPT prompts:

    Rule 1: Be clear and specific.

    Rule 2: Provide context and use role play.

    Rule 3: Input your expertise.

    Rule 4: Build upon prompts.

    Rule 5: Save and fine-tune.

    Concrete example on how following these steps have been showcased. 

    Practical steps to effectively use ChatGPT as a UX Researcher (applicable to other fields as well):

    1. Listing all research processes and tasks where ChatGPT can be helpful.

    2. Creating reasonably accurate prompts for each task.

    3. Saving your work in a prompt repository for sharing and improvement.


    12-04-2023
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  • The Community Program

    The Community Program 2023

    The annual competition showcases the best and brightest of the young talent, promoting data, research and insights in service of societal challenges.

    The program aims at harnessing the ideas, skills and energy of the young research professionals, coupling them with the resources of our member companies and channeling these to help solve the key questions/challenges being faced by the partner social organisations.  


    For more details, please click on this landing page. 


    Partnered by: 


    16-03-2023
    31-08-2023
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