MRSI announces Sathyamurthy Namakkal as the new Chair of the MRSI Professional Standards Committee.

MRSI announces Sathyamurthy Namakkal as the new Chair of the MRSI Professional Standards Committee.
PSC
29-10-2024
Sathyamurthy Namakkal, professional standards

October 28, 2024; Mumbai, India:  

MRSI is pleased to announce Sathyamurthy Namakklal as the new Chair of the MRSI Professional Standards Committee  

Sathyamurthy’s career experience spans across almost every allied field of Advertising & Marketing spanning field sales, strategic media planning, media buying and management, digital media, consumer research, data analytics & insights. 

Sathyamurthy Namakkal is the co-founder of AIMO Marketing Services LLP, the parent company of the DataPOEM. He was also the President of MudraMax Media (DDB Mudra Group). With over 30 years of experience, Sathyamurthy has dedicated his expertise to transforming marketing ROI attribution and budget optimization solutions for renowned global clients. Sathyamurthy has played a key role at leading brands like Heinz India, Ogilvy & Mather, and Lintas Media Group. 

Passionate about enabling a wider adoption of ISEC and other powerful consumer targeting initiatives of MRSI, Sathyamurthy’s addition to MRSIs Managing Committee comes at an exciting phase. He joins MRSI’s Managing Committee with immediate effect.