MRSI Welcomes Anjana Pillai and Vidya Sen to its Managing Committee

MRSI Welcomes Anjana Pillai and Vidya Sen to its Managing Committee

October 25, 2024; Mumbai, India: India’s premiere industry-led market research body, Market Research Society of India (MRSI) is delighted to welcome Anjana Pillai and Vidya Sen to its Managing Committee. Both Anjana Pillai and Vidya Sen will serve on MRSI’s managing committee for its currently term of 2024-2027.

Anjana Pillai currently serves as Partner and India Board Member at Quantum Consumer Solutions. She brings with her over two decades of market research experience across diverse industries. Anjana has worked on sectors such as automobiles, apparel, e-commerce, foods and beverages, technology, among many more. As a Unilever accredited Qualitative CMI and CTI Research Lead, she has demonstrated her expertise in qualitative research methodologies. Her recognition as a 'CMI VALUED PARTNER' by Unilever for her work in foods and beverages highlights her dedication and impact in the field.

Vidya Sen on the other hand serves as Executive Director, BASES Customer Success at NielsenIQ. Vidya also brings a wealth of experience in market research. She was previously associated with Ipsos where in she served as Executive Director for close to a decade. Prior to Ipsos, she also led The Nielsen Company as Vice President. Her experience spans a wide range of market research activities, including brand and innovation research. Vidya has consistently demonstrated her expertise in helping clients with launch new products, reposition their existing products, understanding brand success factors, and optimising marketing strategies.

Both, Anjana and Vidya join MRSI’s Managing Committee with immediate effect.