Golden Key Awards

MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.

The Golden Key Awards 2020 was a huge success with more than 150 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.

The 3rd edition of the GKA2021 happened on 30th March at the MCA Bandra, Mumbai, as well as virtually for all our loyal supporters who could not be physically present. 

2022 continues to be a year of change and focus of strategy on evolving consumers. Market Research would have played a pivotal role in shaping brands and delivering on point insights. We invite the entire research fraternity spanning research, operations, clients and analytics to showcase their best work and rightly have their moment under the spotlight. Having done the hard work, it is time now to share and learn and recognise the power behind it. We look forward to your participation and that the event inspires and gives all of us a sense of pride in being a part of the Research & Insights community.

MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.

The Golden Key Awards 2020 was a huge success with more than 150 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.

The 3rd edition of the GKA2021 happened on 30th March at the MCA Bandra, Mumbai, as well as virtually for all our loyal supporters who could not be physically present. 

We have been overwhelmed with the feedback and appreciations received.  We sincerely hope that this event has inspired and given a sense of pride in being a part of the Research & Insights community.

We are delighted to announce that Lifetime Achievement Award went to the inspiring Dr. Meena Kaushik, whose journey had her heading India's flagship research organization, and Debi Basu for his transformative work in Marketing & Market Research focused on improving civil society. 

Check our photo gallery for the event moments. 

Event Partners:

MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.

The Golden Key Awards 2019 was a huge success with more than 160 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.

The winners for the award categories were announced at a glittering event in Mumbai. Many previous MRSI presidents graced the event where the talented  insight community entertained with skits, stand-up comedy and music. As with all MRSI events, there was food for thought as well with Sudhir Sitapati, Executive Directer, Hindustan Unilever LImited delivering the keynote address.

MRSI is back with Golden Key Awards 2020 to celebrate the spirit of the industry and innovation during the challenging year where Research provided crucial insights to business to navigate their way in this unprecedented time of lockdown and social distancing.

MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their client’s business. Typically the work done by researchers is a ‘behind the doors’ activity since it supports brand, marketing and business strategy which are far more visible aspects of any business.
While experienced marketers completely acknowledge the integral role of consumer insights into driving their businesses, it’s the research and insight professionals that are usually more averse to talking about their work openly. And often for the right reasons - for confidentiality of their client's strategy, for not letting the competition know the methods they use and so on.

In this context, MRSI Golden Key awards are being instituted to recognize the contribution of insights for the growth of the business; to let the lime light shine on there search professionals as well for a change; to instill a greater sense of pride amongst research and insight professionals through the industry recognition and to build the halo of prestige around the genuinely good work being done in the industry.